Masterclass
"Doing business effectively in the global arena!"
This online workshop offers a practical approach using real-world case studies of companies as they undergo the 'Going Global' process. It emphasizes best practices, tips, and recommendations.
"We arrived and we are here to stay!"
When
25th of June 2025
15:00 -18:00 CET
Where
Zoom Meeting
MasterClass Description:
Join us for an immersive MasterClass designed to empower start-up founders with actionable strategies for success in two critical domains:
Go-to-Market Planning and Investor Outreach & Funding Tactics. This hands-on training program combines expert-led sessions, real-world insights, and dynamic activities to equip participants with the tools to achieve their business goals.
What you will learn
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o Gain a comprehensive understanding of building and executing a go-to-market and funding plan.
o Learn how to define, prioritize, and schedule tasks effectively to ensure timely implementation.
o Discover best practices for aligning your strategic goals with market opportunities.
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o Explore the importance of thorough market research in tailoring your business vision to meet market demands.
o Develop compelling messaging that resonates with investors and maximizes your business’s perceived value.
o Learn specific tactics to position your venture for success in competitive environments.
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o Understand the essential marketing and branding strategies to captivate both customers and investors.
o Craft a unique selling proposition (USP) that sets your start-up apart in the crowded marketplace.
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o Identify relevant potential investors using strategic criteria.
o Master the art of investor research to target the right opportunities.
o Learn proven approaches to reach out to investors, enhance your response rates, and secure meaningful engagements.
Training Approach:
Our MasterClass is an engaging blend of interactive and practical learning, designed to foster collaboration, inspiration, and actionable takeaways:
Live Presentations: Led by industry experts sharing key concepts and insights.
Real-Life Examples & Best Practices: Practical applications to bring strategies to life.
Individual & Group Activities: Collaborative exercises for hands-on learning.
Q&A Sessions: Opportunities to address specific challenges and questions.
Networking Activities: Build valuable connections with peers and mentors.
Who Should Attend:
This program is tailored for start-up founders and aspiring entrepreneurs seeking to enhance their strategic planning, sharpen their funding tactics, and elevate their business to the next level.
MasterClass Full Agenda:
Time frame: 3 hours (180 minutes) + 20 minutes break
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Brief overview of the MasterClass objectives and agenda.
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Content: Defining tasks, prioritizing them, and setting deadlines for implementation.
Activity: Sharing a template of a mini go-to-market plan with the participants.
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Content: Importance of aligning business vision with market needs and crafting investor-focused messaging by learning a secret formula.
Activity: Real-life examples of successful start-ups aligning market research with strategy. Q&A to address challenges.
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Content: Essential strategies to attract customers and investors while standing out with a compelling USP.
Activity: Individual exercise—participants draft their unique selling proposition and receive quick peer feedback.
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Content: Defining criteria for potential investors, researching them, and improving response rates.
Activity: Role-playing scenario—participants practice pitching to a potential investor.
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Content: Inspiring case studies and expert insights on go-to-market execution and investor engagement.
Activity: Discussion—participants share their thoughts and lessons learned from the cases.
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· Summarize key takeaways from the session.
· Open the floor for any remaining questions.
· Encourage participants to share their feedback and next steps.
Clients we worked with
With 14 years of global expertise in opening new markets through AI-driven research, Universo stands out as a trusted partner. We have a proven track record of helping innovative companies swiftly and effectively enter new markets or expand their presence in existing ones. Our approach leverages the latest market insights to identify the most relevant opportunities and connect you with the right clients, investors, strategic partners, and distributors.
Our work process includes:
1. Market Analysis and research using AI tech tools - for Data-driven decision-making processes
2. Market-related data assessment
3. Recommendations for further business activity in the specific markets based on the analysis
4. Outreach – organizing meetings with potential leads and driving the deal till closure: investors, customers, distributors, strategic partners, vendors
5. Database management and long-term Networking
6. LinkedIn profile and company page optimization
7. Business Branding: unique and creative content campaigns and projects using LinkedIn platform.
8. Sponsored content and email marketing.
We offer:
1. End to end project management
2. Consulting for companies
3. Business segmented database
4. Online and face to face Training – for groups and individuals
Our strengths include:
Technological Expertise: We combine deep technological understanding with professional expertise.
Top-Notch Research: Our advanced research capabilities ensure you have the best data at your fingertips.
International Team: Our diverse team brings a wealth of global experience.
Extensive Network: We have a large network of global connections to support your growth.
Client-Centric Approach: We prioritize your needs and support your growth strategy sustainably and for the long term.
About the Workshop Partner
Universo
Universo is a global expert with 14 years of experience in opening new international markets using AI-driven research. We have a proven track record of helping innovative companies enter new markets or expand their presence in specific markets quickly and effectively. By leveraging up-to-date market insights, we analyze the most relevant opportunities and identify the right matches for clients, strategic partners, and distributors.
Our deep technological understanding and professional expertise, combined with top-notch research capabilities, an international team, and a vast network of global business connections, set us apart as a trusted partner for our clients. We are committed to serving our clients’ needs and supporting their growth strategies in a sustainable, long-term manner.
About the Masterclass Host
K2MATCH
We develop B2B & B2B2C Startups and Scaleups to Hidden Champions and Market Leaders.
Website: https://www.k2match.com/
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K2MATCH is an ecosystem of curated (+2000 ) Startups & Scalueups, Investors, Corporates, Experts, and Solution Partners. We provide best-in-class matching services, investments and growth solutions for businesses across multiple industries aiming to achieve your business goals.
Startups and ScaleUps apply to K2MATCH because they generally have 3 Challenges.
The most explicit one is the need for funds (Investors), followed by the desire to acquire clients (Corporates from POC to Growth), and the wish to fulfill skills and expertise gaps (Experts).
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Co-Founder & CEO: Alexandros Dohn
Co-Founder & CEO: Badr Moudden
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K2MATCH makes Startups Investor-ready:
Curated Online Startup Dealflow (+1000 Startups and ScaleUps)
Accessible by Investors
Dealflow Management
Live Startup Pitches in front of Investors
Investor Lounge in Monaco 2-4 times a year
Other cities follow…
Startup Scouting: Proactive Startup Search
Startup X Investor Matching
Startup Accelerator Program
Back Startups with Corporate Network, Experts and Capital.
Our investment are not just about financial backing—it’s about hands-on support, working with startups to ensure their success, and building a more robust investment proposition.
Co-founders: Alexandros Dohn (left) and Badr Moudden (right)
